Rubens Album 2 in Byron Bay / NYC

The second record is always difficult. You spent the whole last album cycle building your audience up and working your ass off to establish yourself. Then when it’s all done you have to take at least 12 – 18 months off to write, record and release your next album. You need to be progressive and move forward, but you can’t go too far or you’ll alienate your existing audience. Write the same record and you’ll be criticised for being too one dimensional. You’ve also got a full team around you including labels, managers, agents, publishers and more. These teams are hopefully set up globally and now they’re all relying on you to deliver an income for them. The pressure is extreme to say the least.

This is a collection of photos from the pre-production and recording phase of The Rubens second record. Pre-production took place in Byron Bay, NSW Australia. Recording was in New York City at Avatar Studios.

Head of Community at Blackbird Ventures, Festival Director of Sydney Craft Beer Week, ex-artist Manager at Umbrella. Family man, dedicated home brewer. Sydney sider. All 'round rad dude. I blog sometimes but it has never really become a habit, however I'm all over the Internet and you can find me on Twitter, LinkedIn, or Facebook (only if you're a mate).

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Head of Community at Blackbird Ventures. Festival Director of Sydney Craft Beer Week. Homebrewer. Family man. Former Artist Manager / Founder at (The Rubens, Cloud Control, Urthboy, Winterbourne and more).

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