I just found a letter I wrote to Bonds. I’m still not sure I really want to post this because it makes me seem weird. Oh well, when in Rome!
Dear Chesty,
I am writing to express both my satisfaction and devestation with relation to the discontinuation of the Bonds Lo-Rider Brief (mens). I first discovered this life changing brand of underwear in the summer of 2006. I was in the market for some dacks that were comfortable and allowed me to express a little bit of personality. My initial survey of the undies wall left me feeling a little empty, lost. Stacked from foot to forehead were mediocre impersonations of some of the big brand, big buck pants – Calvin, Hugo and several other dudes I’ve never been too close to. I was beginning to slide my way over to the lady-pants section with some half baked idea to Frankenstein a pair of Skinny Minis, all for the sake of getting a little colour, a little comfort back in to my life. Just as I’d almost given up hope, from the corner of my eye I spotted a dash of Canary Yellow. Curious, I cocked my head. Low and behold, stacked way up high were the fabled pair of Lo Rider Briefs I’ve become so comfortable with.
Over the coming years I would take my monthly trip to K-Mark and select a new pair of Lo-Riders. I amassed quit a collection! All the colours of the rainbow and many in between. With out a doubt they are the best pair of dacks I’ve ever worn. I’ve told all my friends and converted more than half. I event tried to start an “underwear under there” party in the vein of the Tupperware parties my mum used to have when I was a child. Needless to say my friends weren’t that interested.
But alas, good things never last! I knew the day would come when I would find the mens wall devoid of colour, of character. I knew the Lo Rider was not meant to be forever, but I never expected it to end this soon. I’ve looked in several K-Marts over the last few weeks and I can not find any Lo Riders. As far as I can tell they have been taken off the market.
I’m writing this letter in a state of desperation. PLEASE, BRING BACK THE LO-RIDER BRIEFS. FOR THE LOVE OF GOD AND ALL THAT IS HOLY (as some of my favourite pairs are), BRING BACK THE LO-RIDERS.
Yours in disbelief and disappear,
Joel
They never did reply. Not sure why. I also wanted to add a picture but these underpants a so mysterious even Google doesn’t know what I’m on about.
Bonds Lo-riders sound like the man equivalent of the Bonds Boyleg (for ladies not boys) — the personality more than the cut. Thank you for sharing your passionate letter because if they ever take Bonds Boylegs off the market I will copy, paste and replace.
Joel…. I feel your pain. I went undie-shopping today, but came home empty handed and dejected. Nothing compares. Thank you for sharing your letter, it gives me support to know others feel lost and forlorn without our Lo-riders also.
Matt
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