Popmedium

Last night I had dinner and a beer with Greg Carey – Indent Project Coordinator, fellow CSU Graduate and friend. I’ve wanted to work with this guy for a long time and it looks like I might finally have a chance. We have decided to start a record label. Well, I say ‘record label’ but we want it to be much more than that – promoting, touring, management and heaps more. 

At its outset this projects primary aim will be to find music with potential, music of significance and importance and create a space for them in the current music market. We are starting small but our aspirations are big. A particular emphasis will be put on harnessing the different social networks that are out there. What really got me excited was the discussion we had about social media and its power and influence in capturing specific markets, about the importance of formal and informal social networks and how a critical understanding of these networks can help get music to people that otherwise wouldn’t have heard it.

I would put a call out for ideas around the development of the label via the social medias, but seeing as no one really reads this blog (yet) I won’t go get my hopes up :)

I feel an excited tingling in my loins – its resonations are faint but they are getting louder. I heard Brendan Cowell say in an interview that the biggest thing he learnt from BA Communications (Theatre Media) - a degree I’m proud to say that I have – was that you can’t just wait for things to happen. No one is going to knock on your door and hand you a bucket of success, you have to create your own work and I finally feel like I might be doing that.